Journal of Microeconomic Analysis

Market Efficiency Analysis in Determining Property Prices in Urban Areas

2025-07-16T08:02:03+00:00

This study examines market efficiency in determining property prices in urban areas using a qualitative approach combined with modern analysis techniques. The research background is based on the transformation of urbanization and digitalization, which increases the need for transparency and accuracy of property market data. The methods used include primary data collection through in-depth interviews and observations, as well as secondary data analysis from previous studies and research documents. Thematic analysis and machine learning integration are used to uncover price fluctuation patterns and develop adaptive prediction models. The results show that the developed model improves the accuracy of predictions and is closer to the reality of the market, while also identifying the key factors that affect market efficiency. The practical implications of this research provide a basis for investors, developers, and regulators to improve information systems and strategic decision-making in the property sector. The proposed methodological innovations also open up opportunities for further research in property market analysis in the digital era.

The Influence Of Social Preferences On Household Consumption Decisions In The Digital Age

2025-07-16T07:37:20+00:00

The digital age has altered household consumption patterns, where social norms play a significant role in consumption decision-making, particularly for products that reflect lifestyle and social status. This study employs both quantitative and qualitative approaches to investigate the extent to which social preferences influence household consumption in Indonesia. The results showed that fashion and culinary products were most influenced by social norms, with the highest levels of conformity occurring in young age groups. Social media, particularly through influencers and friend recommendations, significantly reinforces these social norms. The implications of this study highlight the importance of a community-based marketing approach and digital literacy education, enabling more informed household consumption.

Game Theory Analysis on Price Competition between E-Commerce Platforms in Southeast Asia

2025-07-08T04:46:17+00:00

The rapid development of e-commerce in Southeast Asia, particularly with Shopee, fosters the dynamics of oligopoly competition based on discount strategies. This study examines Shopee's internal processes in establishing, adjusting, and evaluating discount policies through a data-based approach and market response. This study aims to analyze price competition between e-commerce players in Southeast Asia through the lens of Game Theory, with a specific focus on Shopee’s internal processes in establishing, adjusting, and evaluating discount policies through data-driven approaches and market responses. The methods used include monitoring competitor trends, analyzing sales data, and simulating various pricing scenarios. The results show a strong correlation between the aggressiveness of discounts and a surge in transaction volume and new user registrations. The implementation of high discounts, particularly in conjunction with free shipping promotions, has proven effective in driving user loyalty and expanding market share. However, the risk of price wars and declining profit margins remains a strategic challenge. These findings have significant implications for e-commerce management, suggesting that adaptive discount strategies are essential to sustain growth amid intense market competition.

Experimental Study on Consumer Preferences for Eco-Friendly Products

2025-07-16T07:45:37+00:00

This study investigates consumer preferences for environmentally friendly products using an experimental approach that combines quantitative and qualitative data. The research background is based on increasing awareness of global climate change and consumer needs for sustainable products. The research method involves simulating online shopping, conducting observations, and conducting in-depth interviews to identify the psychological, social, and economic factors that influence purchasing decisions. The results indicate that sustainability information, visual elements, and ethical narratives significantly contribute to increasing consumer interest and trust in the brand. The data analysis reveals behavioral differences based on demographic segments and highlights the strategic role of digital information. The research implications include the development of responsive marketing strategies and the formulation of policies that support the green economy. This research offers a new perspective on the study of consumer behavior, providing a practical basis for industry players and policymakers to enhance the effectiveness of green product marketing communications.

Evaluation of Behavioral Economics in Individual Investment Decision-Making

2025-07-16T07:53:50+00:00

The complexity of capital market dynamics and the prevalence of irrational investment behaviors stemming from psychological influences have underscored the importance of behavioral economics in understanding individual investment decisions. This study aims to analyze the role of behavioral economic factors—specifically cognitive biases and emotional influences—in shaping individual investment strategies. Using a qualitative approach, data were collected through in-depth interviews, focus group discussions, and document analysis involving experienced individual investors. Thematic analysis was applied to identify patterns in cognitive and emotional tendencies that affect decision-making. The results reveal that overconfidence, anchoring, and emotional fluctuations have a significant influence on investors' risk assessments, leading to suboptimal investment outcomes. These findings are consistent with prior research and underscore the persistent impact of psychological factors on financial behavior. The implications suggest a critical need for educational strategies, behavioral interventions, and financial literacy programs to help investors recognize and manage psychological biases. This study contributes to a more comprehensive understanding of behavioral economics and offers practical insights for improving investor decision-making in volatile market environments.